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Dr. Lubitz’s Fifth Element Skin Care line is not your everyday skin product

Dr. Paul Lubitz’s New Fifth Element Skincare Line for Women and Men

Watch television for an hour and chances are you’ll see a commercial related to some sort of grooming or skincare product.

Ten, twenty years ago, one could assume that this commercial would be directed to females. Fast-forward to today and it’s not as easy to make such an assumption. That’s because there’s an increasing number of cosmetic and skincare products on the market that are not just directed to men, but specifically designed for men. The amount of commercial space devoted to men’s grooming and skincare products has increased in turn.

Statistics may help to show just how much things have changed in the world of men’s grooming. As mentioned in a recent Bloomberg article, over the past five years, new grooming products directed toward men rose from 4.6 per cent of market share to 5.6 per cent. A second statistic may make a stronger impact: in 2013, global sales of male non-shaving toiletries was expected to rise 5 per cent to $17.5 billion.

That’s a big number, and men’s grooming and skincare products are only expected to grow. There are various reasons attributed to this growth. Through strong marketing, cosmetic companies have done their part to grind down the age-old stigma among men that associates using skincare care products and caring too much about one’s looks with being too effeminate.

But, marketing efforts have also been supported by today’s “metrosexual” generation. More men, especially those of a younger generation, no longer care about the traditional masculine belief that says that using skincare and grooming products is effeminate. Traditional concerns have been replaced by a desire in men to put their best face forward while taking steps to improve their skin’s health.

But, just because one uses skincare products doesn’t necessarily mean that one is taking steps to improve the health of one’s skin. Indeed, as men begin using more grooming products – and specifically, skincare products – care should be taken in selecting what types of skincare products are best. That’s a decision that will only get more difficult as more male-focused products are put on the market.

In America, cosmetic ingredients do not need to meet FDA approval in order to gain premarket approval. Moreover, alcohol-based skin products or products that contain harsh chemicals can do more harm to skin’s health than good.

Understanding the rising popularity of anti-aging skin solutions, dermatologists continue to recommend skincare products that have natural or botanical ingredients.

“As more skincare products hit the market each year, consumers – both men and women alike – should pay attention to the ingredients that are in those products.” This is a comment from Dr. Paul Lubitz, a Canadian Dermatologist who practices in Canmore Alberta at his Art of SKIN Dermatology, Laser and Cosmetic Surgery.

Dr. Lubitz adds, “Although there are many products out there that can truly help in improving skin health, consumers should be knowledgeable in the primary ingredients of the products they use. Ideally, people should visit their dermatologist to see what kind of daily skin regimen best fits their skin’s needs.”

Last year, in addition to opening his Art of SKIN Dermatology, Laser and Cosmetic Surgery, Dr. Paul Lubitz introduced two lines of personal skincare products that can be used by men and women alike. These products are called Fifth Element and Fifth Element MD Skincare solutions.

With natural ingredients specifically chosen by his consulting staff and Dr. Paul Lubitz himself, Fifth Element and Fifth Element MD are anti-aging, corrective and protective skincare products that use natural, clinically tested ingredients, such as DMAE, CoEnzyme Q10, AHA’s and BHA’s (alpha and beta hydroxyacids), and plant derived Hyaluronic Acid, to promote stronger, healthier, more youthful skin.

Several of the Fifth Element products have been developed to address unique skin problems more likely to occur in men such as folliculitis of the beard area. One product example is the FIFTH ELEMENT Jojoba Oil that is specifically designed for shaving. It has organic oils and extracts that help to soften the hair shaft prior to shaving to reduce friction. There is also FIFTH ELEMENT Shaving Balm that is recommended to be ideally applied on top of the oil before shaving so that the oils can penetrate deep into the skin while and even after you have shaved to promote rapid skin healing and to decrease inflammation that can lead to follicular irritation and in-grown hairs.

Bringing skincare solutions to market that can be used universally, by men and women alike, was a major inspiration for Dr. Lubitz; so to was introducing products that would go beyond hydrating skin to actually help repair skin on a cellular level.

For the most part, the first step has been taken when it comes to men’s skincare – namely, pushing aside the negative stigma associated with men using skincare products. Now a step needs to be made to turn men into knowledgeable users of skincare, users who can discern which ingredients should be in their skin products and which shouldn’t. With the first step done, there’s no reason why the second step can’t be accomplished either. And Dr. Lubitz as a certified dermatologist with his particular interest in skincare products in conjunction with his professional staff at his Art of SKIN Dermatology, Laser and Cosmetic Surgery are just the people to help make this happen.

For more information on Art of SKIN Dermatology, Laser and Cosmetic Surgery and the Fifth Element and Fifth Element MD skincare lines, visit Art of SKIN’s Facebook page. You can also call 403 675 0018 to talk with an Art of SKIN Dermatology, Laser and Cosmetic Surgery representative or to schedule an appointment for a skin consultation.

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